We operate the entrepreneurship ecosystem inside the university, and connect it to those who fund it and those who develop it.
Mu'ayyan (Innovation Meeting Center) is an operating bridge running business-incubation and acceleration systems inside Saudi universities — bringing together three parties that don't meet efficiently today: universities, supporting/funding entities, and tech partners.
Connecting whoever owns the idea, whoever funds it, and whoever builds it
Universities
Hold student talent and promising projects, but lack an integrated operational capacity to run incubation themselves.
Supporting & Funding Entities
Corporates, CSR programs, investors, and government bodies — with goals ranging from community impact to R&D adoption to commercial investment.
Tech Partners
Engineering teams and tech companies capable of turning validated ideas into real, scalable products.
Four project tracks
Entrepreneurial Projects
Student ideas with the potential to become a lasting startup company.
Outstanding Graduation Projects
Real market-value projects carried on past graduation.
Applied Competition Teams
Robotics, drones, industrial satellites, autonomous cars.
Knowledge Competitions
Commercial arbitration, simulation, and debate — building skills and academic reputation.
To be the first operator and the trusted bridge that turns university innovation in the Kingdom into companies and achievements of sustainable economic value, reaching regional leadership.